Financial + Technology
Tackling a generational change in money
Let’s call a spade a spade: Millennials need to get their money right because they’re at a serious economic disadvantage to other generations. They’ve been dealt a bad hand, and many of them feel uneasy about their financial future. They’re dealing with rising living costs. Surging housing costs. Historically high childcare costs and trillions of dollars in student debt.
The facts don’t lie: the odds just aren’t in their favor. So we set out to take this conversation head-on, with a national campaign effort letting ambitious Millennials know that SoFi understands their pain, and is there to help them Get Their Money Right.
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